Use Cases
Targeted Marketing
Crafting the perfect message that truly resonates with your audience can be a challenge. Even once you’ve nailed it, deciding where, when, and how to deliver it is just as crucial. Which channels will maximise engagement? What timing will have the strongest impact? And which visuals will enhance your message?
That’s where Consumer Compass can make the difference. Our insights help you refine every aspect of your campaign. Understanding your audience’s life stage, location, and preferences so you can deliver tailored ads that drive real results.
Customer Management
When a customer is within your ecosystem, you have invaluable insights into their details, habits, and transaction history. But could there be gaps in your understanding? Are there unmet needs or opportunities you’re overlooking?
Consumer Compass can help. By providing a deeper, more comprehensive view of your customers, we help you uncover cross-sell and upsell opportunities while identifying areas where certain customer segments may be underserved. With these insights, you can enhance engagement, boost revenue, and deliver more tailored experiences that truly meet your customers' needs.
Location Planning
Choosing the perfect location for your new store or out-of-home advertising can be difficult. Will the local community be interested in your product? Does it align with their lifestyle and spending power? These are just a few of the critical questions Consumer Compass can help you answer.
Whether you're a supermarket, high-end fashion retailer, or hardware store, we provide the insights you need to avoid costly missteps and ensure you're in the right place for success. And if you're investing in out-of-home advertising, we’ll help you pinpoint the ideal locations to connect with your target audience.
Risk Management
When making financial and risk management decisions, access to detailed consumer financial data isn’t always guaranteed. So how do you navigate these challenges and steer your business in the right direction?
That’s where Consumer Compass comes in. By leveraging aggregated insights on income, spending, and other financial behaviors, we help you mitigate risk effectively. Our data empowers you to strike the perfect balance between risk, compliance, and cost—giving you the confidence to build robust risk models, streamline fraud management, and make smarter, more targeted collection decisions.
